Covergirl Cruelty Free Certified YouTube

Covergirl Is Not a Cruelty-Free Pioneer. There was so much media coverage surrounding this announcement, and Covergirl clearly engineered every step of their cruelty-free certification. They leveraged the process to get media attention and brand awareness. There’s nothing wrong with this. When a big brand stops testing on animals, they deserve.. While Covergirl is a cruelty-free brand that does not test on animals, Coty is not cruelty-free. This may raise concerns about the values alignment between the brand and its parent company. It’s worth noting that Covergirl was previously owned by Procter & Gamble, a brand that did test on animals. However, in 2016, Coty acquired Covergirl and.

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Covergirl Cruelty Free Certified YouTube

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CoverGirl isn’t the only major beauty company that has helped bring cruelty-free products to drugstores lately. Unilever recently announced its support for a global ban on animal testing in the.. Actualmente, todos los productos de Covergirl son libres de crueldad animal, gracias a lo cual cuentan con la certificación Leaping Bunny que otorga Cruelty Free International a aquellas empresas de cosméticos que comercializan productos que no han sido probados en animales durante la cadena de suministro. Se trata del estándar más estricto.